RESEARCH STUDY: The Future of the Mobile Cloud

The Mobile Cloud involves the convergence of two powerful forces:1) Mobile and 2) Cloud Computing. The Mobile Cloud will become an industry-changing development in the next three-to-five years. Every company in IT and communications will have to have a Mobile Cloud strategy.

THE FIRST COMPREHENSIVE STUDY OF THE MOBILE CLOUD

260 pages
80 tables and charts
Format: PDF
Price: $1,995 (Subscribers: $1,495) single user

Download the table of contents (PDF)
Contact us to obtain a copy – [email protected] | 973-285-1500

Industry leaders are just beginning to recognize the massive impact the Mobile Cloud will have on communications and the IT industry.

VMWare CEO Tim Gelsinger: Mobile Cloud is the “third” great “era of IT!”

Apple CEO Tim Cook: Apple’s Mobile Cloud (iCloud) “is not just a product, it’s a strategy for the next decade!!”

Box: COO Dan Levin: Mobile Cloud will create over “1 billion new IT workers” and change virtually every existing precept and practice in the IT industry!!!

The study explains the Mobile Cloud’s impact on not only mobile communications carriers, but also the huge number of companies that are involved in the Cloud, whether as device makers, apps providers, equipment, software and support or other firms.

The Mobile Cloud is not simple to analyze. It results from a confluence of numerous developments: the stunning proliferation of mobile devices; the continual enhancement of device capabilities; the enhancement of mobile networks; the relentless improvement in cloud capabilities; the growing Deluge of mobile traffic; the explosion of mobile apps; the increasing “interdependence” of apps; the declining cost curves of devices; and several other factors.

This study identifies these drivers and weaves them together to present you a cogent analysis of how and why the Mobile Cloud will unfold with such surprising and staggering impact.

It explains the major implications of the growth of the Mobile Cloud for the key players involved: how it creates intense operational and financial pressures on carriers; how device, apps and other players must shape their strategies;

This is a study by thought leaders and it introduces a raft of original thinking.

It presents the development of the Mobile Cloud in Three Phases. It explains the phases, how long they will take and how they will track with developments in mobile networks. It allows you to begin to tailor company product and service strategies to these three major phases.

It describes how the Mobile Cloud will expand dramatically and how a large number of users will actually become not only users, but also elements of the Cloud.

It identifies the developments that will change the outlook for search and social networks and will lead to changes in virtually all phases of marketing in the Mobile Cloud.

It contains over 60 pages of analysis of how the Mobile Cloud will reshape the exploding mobile applications business.

It contains over 80 pages of analysis of the key issues involved in the actual implementation of the Mobile Cloud and how these issues will be dealt with by a variety of players.

This study is an indispensable guide for developing Mobile Cloud business strategies and capitalizing on the myriad new opportunities and vast sweep of changes the Mobile Cloud will create and offer.

The study provides a comprehensive view and analysis of the Mobile Cloud and its future. Topics covered include:

Personal Clouds
Mobile Cloud Apps
BYOD
RANs & Mobile Network Issues
MAM (Mobile Apps Management)
MADP (Mobile Apps Dev’t Platforms)
Context Awareness
Augmented Reality
Vertical M’kts (e.g., Medical; Automotive)

Devices
Enterprise Clouds
Carrier Clouds
M2M
MDM (Mobile Device Mgt)
BaaS (Backend as a Service)
Voice Control
Search & Mobile Cloud
Social Networking & Mobile Cloud

Companies and organizations discussed or interviewed include:

Adobe
Aepona
Aetna
Airbiquity
AirWatch
AllScripts
Amazon
Animetrics
Antenna Software
Apigee
App Central
Appcelerator
Apperian
Apple
Arieso
AT&T
Boingo
Box
Castlight
Cerner
China Mobile
Chronic Care Mgt.
Cisco
CloudMine
CloudPointe
Comcast
Dell
Dropbox

Egnyte
Entra Health Systems
Epic
Ericsson
EZDerm
Facebook
FeedHenry
Fiberlink
FileTrek
Fordham Univ.
Funambol
Good Technology
Google
GSMA OneAPI
Hewlett-Packard
IBM
Iconic Data
Intel
McKesson
MedMaster Mobile
Microsoft
MobileIron
Mocana
Neustar
Nuance
OpenCloud
OpenStack Software
Pogoplug

Polkast
Qualcomm
RES Software
RightScale
Rogers Communications
Salesforce.com
Samsung
SAP-Sybase
Sensory
Smartsoft
Sprint
SugarSync
Symantec/Nukona
Synchronoss
Syncplicity
Syniverse
Tellabs
Univ. of Colorado
Verivo
Verizon
Viewdle
VMWare
Vodafone
Wyse
Zenprise
ZTE
ZyXel

In-depth analysis is provided of critical issues deriving from growth of the Mobile Cloud:

Personal Cloud market evolution: device makers vs. carriers vs. independents
Future of Mobile Applications Management (MAM) & Mobile
Device Management (MDM)
The 3 Stages which the Mobile Cloud will go through – timing and impact
Motivations of giant players: Google, Apple, Amazon, Facebook, Microsoft, others
Carrier strategy options for the Mobile Cloud
Dealing with the BYOD issue in enterprises and SMBs
How Mobile Clouds impact Search, Social Networking
Vertical case studies: Mobile Cloud in: a) Healthcare; b) Automotive
M2M and the Internet of Things – the key role of the Mobile Cloud
Big Video and how it surpasses Big Data
How users become part of the Mobile Cloud (the Cloud turns in on itself)
Solutions to major quality issues for radio access networks (RANs)
Market forecasts to 2017 of: Personal Clouds; SaaS, PaaS, IaaS; carrier revenues; M2M
Vital strategic considerations for all market entrants

PURCHASE OPTIONS

A. The Future of the Mobile Cloud

1. Complete 260 page study – single user, electronic delivery (PDF)….$1,995.00
2. Complete study – with a (FREE) subscription to Mobile Cloud Era….$1,495.00
3. For a Company-Wide User License, add ….. $600.00 to single user price

B. This study was prepared in four volumes – in 2012 and 2013

1. For any of the four single volumes – single user PDF ……………………..$ 695.00
2. Any single volume with a (FREE) subscription to Mobile Cloud Era..$ 495.00

Download the table of contents (PDF)
Contact us to obtain a copy – [email protected] | 973-285-1500

WRITTEN BY RENOWNED EXPERTS:

Alfred Boschulte

Chairman of Mobile Cloud Era and of BSG Advisory LLC, has been a CEO five times, including having been Chairman and CEO of NYNEX Mobile (now part of Verizon Wireless). He has run a Sprint affiliate and was the Managing Director and founder of Excelcomindo, the third-largest mobile company in Indonesia. He also ran the fixed network at Pacific Telesis. A distinguished technologist, he is on the board of Symmetricom, the world’s leading source of highly precise timekeeping technologies, and is a founding board member of the New York Independent System Operator, (appointed by the governor of the state of New York) which manages the New York State wholesale electricity grid.

Victor Schnee

President of Mobile Cloud Era and of BSG Advisory LLC, is a highly recognized expert in telecom, media and related areas. Founder of Probe Research Inc., he has written ten major industry studies that have regularly been acclaimed in the general press, including The New York Times, Businessweek, Forbes, The Financial Times, The Washington Post and other publications; as well as in the industry press, including Telephony Magazine (two cover stories); Net Economy Magazine (cover story), NGN Magazine (cover story) and others. He has been an adviser and consultant to leading industry companies and major investment banks, including Lazard Frères and ThinkEquity Partners, as well as leading investment firms such as Goldman Sachs, Fidelity Management, JP Morgan and others.

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